Use code MSO for 20% off dry eye products

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New Arrivals

  • New Arrival – Nine West

    Nine West defines timeless, feminine style, translating key trends into wearable and attainable collections of footwear, apparel and accessories. The eyewear collection incorporates design elements from the latest Nine West shoe and accessories collections and reinterprets them into high fashion frames. The collection unites iconic silhouettes in contemporary colorations with bold, modern design details. #mainstreetoptometry […]

    Continue Reading June 8, 2022

  • New Arrival – INVU

    INVU by Swiss Eyewear Group stands for innovative polarizing lens technology and state-of-the-art materials crafted into affordable, fashionable eyewear. INVU is one of the top selling sunglass brands worldwide and is currently available in over 90 countries. Next generation polarized lens technology is an intelligent, multi-layer light management system. This unique multi-layer lens selectively filters […]

    Continue Reading June 8, 2022

  • New Arrival – Cote D’azur

    Cote D’Azur eyewear aims to capture a moment of grace in the design of every frame, offering elegant styling for women who appreciate fine details and feminine touches, all designed to highlight your natural beauty. Only premium materials are used and all styles are designed to accommodate a wide range of prescriptions. #mainstreetoptometry #cotedazur #cotedazurframes […]

    Continue Reading June 6, 2022

  • New Arrival – Columbia

    Columbia Eyewear features several unique design and developmental characteristics geared for the outdoor enthusiast. From specialized fishing lenses in the sun collection to lightweight classically-shaped optical frames, Columbia Eyewear is made to help the consumer enjoy the outdoors longer, keeping true to Columbia’s brand story #mainstreetoptometry #columbia #columbiaframes #columbiaglasses #frames #glasses #outdoors

    Continue Reading June 1, 2022

  • New Arrival – Cinzia

    Eyewear, even more so than jewelry, becomes a part of how the world sees you. Cinzia takes that choice very seriously. Born unapologetically from the unique point of view of designer Cynthia Shapiro, Cinzia eyewear favors sophistication over femininity and personal style over chasing fads. Each frame is designed to emanate confidence, perfect for the […]

    Continue Reading June 1, 2022

  • New Arrival – Alan J

    When the late Alan J. Shapiro started his own eyewear company out of a garage in the 70s, he didn’t have a lot of resources but he had plenty of grit, a contagious energy, and the determination to do things his own way. He valued honesty more than status and people more than profits. By […]

    Continue Reading May 31, 2022

  • New Arrival – Paradox

    Designed for the daring individual who’s not afraid to try something new. You’re driven and creative, you’re authentic and colorful, and no matter who you might be today, what you wear defines all the unique sides of you. Urban to playful, quirky to highly refined, you’re not afraid to admit you’re a Paradox. Express the […]

    Continue Reading May 28, 2022

  • New Arrival – Nicole Miller

    Nicole Miller is a celebrated American runway designer with one of the most unique and influential signatures in fashion today. She brings a fun, happy, modern feniminity to designer eyewear with her Nicole Miller Eyewear Eyeglasses Collection and Nicole Miller New York lifestyles. Nicole Miller’s non-conformist glamour is a favorite of many in Hollywood. Angelina […]

    Continue Reading May 26, 2022

  • New Arrival – Paradox

    Designed for the daring individual who’s not afraid to try something new. You’re driven and creative, you’re authentic and colorful, and no matter who you might be today, what you wear defines all the unique sides of you. Urban to playful, quirky to highly refined, you’re not afraid to admit you’re a Paradox. Express the […]

    Continue Reading May 24, 2022

  • New Arrival – Easy Twist

    Designed for anything life throws at your glasses. Twist, press, drop, and always recover. EasyTwist® eyewear stands the test of time and always bounces back. From playing in the park to falling asleep with your favorite book, these glasses adapt to life’s every twist and turn. EasyTwist® features state-of-the-art technology which combines Trilaston memory metal […]

    Continue Reading May 24, 2022