Use code MSO for 20% off dry eye products

alarm-ringing ambulance angle2 archive arrow-down arrow-left arrow-right arrow-up at-sign baby baby2 bag binoculars book-open book2 bookmark2 bubble calendar-check calendar-empty camera2 cart chart-growth check chevron-down chevron-left chevron-right chevron-up circle-minus circle city clapboard-play clipboard-empty clipboard-text clock clock2 cloud-download cloud-windy cloud clubs cog cross crown cube youtube diamond4 diamonds drop-crossed drop2 earth ellipsis envelope-open envelope exclamation eye-dropper eye facebook file-empty fire flag2 flare foursquare gift glasses google graph hammer-wrench heart-pulse heart home instagram joystick lamp layers lifebuoy link linkedin list lock magic-wand map-marker map medal-empty menu microscope minus moon mustache-glasses paper-plane paperclip papers pen pencil pie-chart pinterest plus-circle plus power printer pushpin question rain reading receipt recycle reminder sad shield-check smartphone smile soccer spades speed-medium spotlights star-empty star-half star store sun-glasses sun tag telephone thumbs-down thumbs-up tree tumblr twitter tiktok wechat user users wheelchair write yelp youtube

New Arrivals

  • New Arrival – Côte d’Azur

    Inspired by the effortless glamour of the French Riviera, Côte d’Azur Eyewear blends European sophistication with modern craftsmanship. Drawing on the timeless style associated with the Côte d’Azur, the brand reflects a heritage of luxury, leisure, and refined design sensibility. Its collections channel classic Mediterranean aesthetics while incorporating contemporary trends for today’s wearer. Côte d’Azur […]

    Continue Reading February 26, 2026

  • New Arrival – Cinzia

    Cinzia Eyewear blends bold, fashion-forward design with trusted optical craftsmanship. Launched in 2002 by designer Cynthia Shapiro as part of Europa Eyewear, the collection was created to offer confident, expressive styles that stand apart from the ordinary. Known for architectural lines, vibrant colors, and quality materials, Cinzia frames deliver lasting comfort, durability, and standout style […]

    Continue Reading February 25, 2026

  • New Arrival – American Optical

    Founded in 1833, American Optical is one of the oldest eyewear companies in the United States and a true pioneer of American craftsmanship. Originally established in Massachusetts as a small optical shop, the company grew into a leading manufacturer known for innovation in lens technology and durable frame construction. American Optical has even supplied eyewear […]

    Continue Reading February 25, 2026

  • New Arrival – Tokyo Bay

    Tokyo Bay was founded in 1991 through a creative collaboration between designers in San Francisco and Tokyo, blending West Coast style with refined Japanese design influence. The collection reflects a balance of bold expression and architectural detail, often inspired by traditional Japanese elements. Known for its use of lightweight Japanese titanium and precision craftsmanship, Tokyo […]

    Continue Reading February 23, 2026

  • New Arrival – Scott Harris

    Scott Harris Eyewear is a contemporary eyewear brand developed to bring fashion-driven design into the optical space at an attainable price. Emerging in the early 2000s as part of a growing movement toward style-focused ophthalmic collections, Scott Harris built its identity around interpreting runway and streetwear trends into wearable, everyday frames. The brand quickly gained […]

    Continue Reading February 23, 2026

  • New Arrival – MOREL

    Founded in 1880 in the Jura region of France, Morel is a fifth-generation, family-owned eyewear manufacturer known for blending traditional craftsmanship with forward-thinking design. With over a century of expertise, the brand has built a global reputation for innovation, precision engineering, and refined French style. Morel frames are celebrated for their lightweight comfort, durable construction, […]

    Continue Reading February 23, 2026

  • New Arrival – Michael Ryen

    Michael Ryen Eyewear delivers modern men’s style rooted in quality craftsmanship and dependable fit. Designed by Europa International, the collection blends classic and contemporary silhouettes with durable materials, including lightweight memory metal options for flexibility and long-lasting comfort. Built around fit, quality, and style, Michael Ryen frames offer extended sizing, resilient construction, and refined details […]

    Continue Reading February 20, 2026

  • New Arrival – David Spencer

    David Spencer Eyewear was founded in 1991 by designer David Spencer, who grew up in the optical industry and began creating frames to bring more artistry and individuality to eyewear. Known for starting each design by hand sketch, the brand reflects a balance of creativity, precision, and deep industry knowledge. Handcrafted in Japan using premium […]

    Continue Reading February 19, 2026

  • New Arrival – Suntrends

    SunTrends Eyewear delivers fashionable, accessible eyewear designed for everyday wear and active lifestyles. With roots in sun-focused optical fashion, the brand emphasizes contemporary styling, lightweight comfort, and reliable sun protection. SunTrends collections blend trend-driven silhouettes with practical design elements, making them a versatile option for patients who want style without sacrificing function. Frames are crafted […]

    Continue Reading February 17, 2026

  • New Arrival – Reflections

    Reflections Eyewear blends contemporary styling with dependable everyday performance, offering frames designed to suit a wide range of lifestyles and face shapes. The brand emerged with a focus on accessible fashion – delivering on-trend looks without compromising comfort or durability. Over time, Reflections has built a reputation for versatile collections that transition easily from professional […]

    Continue Reading February 16, 2026