Use code MSO for 20% off dry eye products

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New Arrivals

  • New Arrival – SunTrends

    Suntrends Sunglasses: Timeless Style, Year-Round Protection For decades, Suntrends has crafted eyewear that blends classic design with modern innovation. Originally known for bringing fashion-forward frames to everyday adventurers, the brand has grown into a trusted name in high-quality UV protection. Suntrends sunglasses aren’t just for summer—they’re an essential companion in winter, too. Snow and ice […]

    Continue Reading December 7, 2025

  • New Arrival – Reflections

    Reflections Eyewear draws on decades of craftsmanship and innovation to create stylish, durable, and comfortable frames. With designs that range from classic to contemporary, Reflections offers eyewear that fits every lifestyle—balancing modern aesthetics with everyday reliability.

    Continue Reading December 6, 2025

  • New Arrival – Rafaella

    Rafaella Eyewear blends modern style with everyday comfort, building on the Rafaella brand’s long-standing reputation for creating fashion that fits real life. Inspired by its roots in women’s apparel known for quality, versatility, and confidence-boosting design, Rafaella Eyewear brings the same philosophy to its optical and sun collections. Each frame is crafted to offer a […]

    Continue Reading December 6, 2025

  • New Arrival – Laura Ashley

    Drawing on the brand’s British heritage dating back to the 1950s, Laura Ashley Eyewear reflects the label’s iconic love of florals, soft hues, and feminine design. The collection features elegant shapes, delicate patterns, and thoughtfully coordinated color palettes inspired by classic Laura Ashley prints. Crafted from lightweight, durable materials, these frames offer a comfortable fit […]

    Continue Reading December 5, 2025

  • New Arrival – JBX

    JBX Eyewear Born from a love of quality craftsmanship, JBX Eyewear has grown into a trusted brand known for durable, stylish frames. Designed for active, modern individuals who want eyewear that keeps up with their lifestyle, each pair offers comfort, clear vision, and everyday reliability. With JBX, you get eyewear that looks good, lasts, and […]

    Continue Reading December 5, 2025

  • New Arrival – Haggar

    Haggar Eyewear is an industry innovator in style and comfort and synonymous for high standards of quality and performance. Made from quality acetates, stainless steel, or flex-titanium. Many Wide-Fit size options are available.

    Continue Reading December 4, 2025

  • New Arrivate – Elevate

    Since its founding, Elevate Eyewear has focused on one mission: to combine timeless craftsmanship with modern innovation. Built on a history of precision design and premium materials, Elevate has grown from a small boutique maker into a trusted name in eyewear excellence. Each frame is thoughtfully engineered for durability, comfort, and style—crafted to stand up […]

    Continue Reading December 3, 2025

  • New Arrival – Elegante

    Elegante blends classic and contemporary with soft feminine colors and jewelry-inspired accents. Made in premium stainless steel, acetate, or titanium to produce eyewear that feels as good as it looks. Includes many Petite-Fit and deeper lens options.

    Continue Reading December 2, 2025

  • New Arrival – Takumi

    Tukami Eyewear grows from a small workshop rooted in meticulous hand-finishing, durable materials, and precision design. Today, it blends that heritage with modern craftsmanship—lightweight metals, sustainable acetates, and sleek, minimalist silhouettes. The result is eyewear frames that offer all-day comfort, long-lasting durability, and timeless style that moves effortlessly from casual to professional.

    Continue Reading December 1, 2025

  • New Arrival – Kate Spade

    Kate Spade Eyewear: Playful Style Meets Everyday Confidence Since launching in 1993, Kate Spade has become synonymous with optimistic, modern femininity—and its eyewear collection carries that legacy forward with unmistakable charm. Drawing inspiration from the brand’s iconic use of color, bold prints, and clean lines, Kate Spade eyewear blends timeless sophistication with a wink of […]

    Continue Reading December 1, 2025