New Arrival – Maui Jim

Maui Jim began on the sunny shores of Maui in 1980, inspired by the island’s dazzling beauty and intense sunlight. Originally known for its classic sunglasses sold on Ka’anapali Beach, the brand quickly became a pioneer in advanced lens technology. Its revolutionary PolarizedPlus2® lens was developed to combat glare and UV rays while enhancing colors, contrast, and clarity—bringing the world’s vivid details to life.

Today, Maui Jim is recognized globally for its fusion of cutting-edge eye protection, superior optical performance, and laid-back island style. Every pair delivers 100% protection from UVA and UVB rays, reduces eye strain, and ensures brilliant, true-to-life color. Whether on the water, the road, or under the tropical sun, Maui Jim eyewear combines science and aloha spirit—helping you see the world in the best possible light.