New Arrival – MOREL

A pioneer in his time, Jules, at the young age of 25, was one of the first to start his own eyewear business. Humble and honest, he strove to make quality frames out of his love for craftsmanship. Proud of his heritage, He divided his time between his appreciation of nature and his passion for eyewear design. For over 140 years, the MOREL company has continued to carry on the family tradition. Equally passionate about qualitative craftsmanship and the respect of its motherland, the firm devotes its knowledge to designing and distributing iconic frames across the world.
Looking forward, the 4th generation of the MOREL family strives to develop a socially responsible and collaborative culture, faithful to the passion and values of Jules Morel. #mainstreetoptometry #morel #morelframes #morelglasses